Work Experience

  • Present 2015

    Senior Market Analyst

    Sarava Pars, Tehran, Iran

  • Present 2017

    Entrepreneurship Lecturer

    University of Applied Science and Technology, Tehran, Iran

  • Present 2015

    Business/Marketing Mentor

    Avatech Accelerator, Tehran, Iran

  • Present 2016

    Online Tutor

    Faranesh, Tehran, Iran

  • Present 2015

    Elsevier Peer Reviewer

    Elsevier

  • 2015 2014

    Business Consultant

    Neshiman, Shiraz, Iran

  • 2014 2013

    Sales and Marketing Manager

    Global Confidence, Kuala Lumpur, Malaysia

  • Jan-Jun 2011

    CRM Manager

    Neshiman, Shiraz, Iran

  • 2011 2008

    TQM Executive

    Industrial Development & Planning Co., Shiraz, Iran

Education

  • MBA 2013

    Master of Business Administration

    Universiti Kebangsaan Malaysia (UKM), Kuala Lumpur, Malaysia

  • B.A.Sc.2011

    Bachelor of Applied Science, Industrial Engineering, System Analysis

    Azad University, Shiraz, Iran

Awards

  • Apr 2015
    Selected as reviewer for Tourism Management Journal
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    Journal of Tourism Management

    Being selected to review the manuscripts that has been submitted for publication in Tourism Management as some-one who is knowledgeable in the techniques of analysis that are being employed, familiar with the topic area of the paper being reviewed and with the wider tourism literature and thus able to assess it from the viewpoint of a reader of the journal.

  • May 2013
    2nd place for Innovative Business Idea in Technopreneurship Bootcamp
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    Business Idea & Business Model Design competition facilitated by Stevens Institute of Technology, Wesley J. Howe School of Technology Management- UKM University
  • 2013
    Dean's List Recipient Award
    Dean of Graduate School of Business (GSB)

Certifications

  • May 2013
    Innovation Management and Technopreneurship Boot camp
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    Stevens Institute of Technology, Wesley J. Howe School of Technology Management- UKM University.
  • Jan 2013
    International Negotiation workshop
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    Harvard Law School- UKM University.
  • Feb 2011
    Executing Creativity by R&D in Companies
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    Shiraz University
  • Feb 2011
    Professional Negotiation Principles and Techniques
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    Shiraz University
  • Aug 2010
    Excel for Engineers
    Industrial Management Group
  • Apr 2010
    5S Deployment
    Irafa Management Group
  • Mar 2009
    EFQM Excellence Model
    TUV Rheinland Academy
  • Mar 2009
    ISO 9001:2008 Internal Auditing
    QA Technic International Technical Control and Certification LTD-2009

Laboratory Personel

David A. Doe

Postdoctoral fellow

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James Doe

Postdoctoral fellow

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Nadja Sriram

Postdoctoral fellow

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Davide Doe

Research Assistant

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Pauline Doe

Summer Intern

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James Doe

Postdoctoral fellow

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Great lab Personel!

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Research Projects

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

  • image

    Title of Preject

    Very short description of the project.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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The influence of emotional appeals in advertising on consumers’ purchase intention in hotel industry

Ladan Fotoohi
Master's Thesis UKM, Sep 2013

Abstract

TODO

A comparative study of ISO, 5S and EFQM systems to determine the appropriate system for implementation, using AHP methods (case study of Fateh Sanaat Kimia (FSK) Company)

Ladan Fotoohi
Bachelor's Thesis Azad University

A comparative study of ISO, 5S and EFQM systems to determine the appropriate system for implementation, using AHP methods (case study of Fateh Sanaat Kimia (FSK) Company)

TODO

The Dominant Emotional Appeals in Hotel Advertising

Ladan Fotoohi
Journal Paper Procedia Economics and Finance,Elsevier (To be published in January 2016)

Abstract

Previous studies have made comparisons between rational/ emotional advertising contexts in different industries. However, research has failed to thoroughly explore the role of emotional appeals in the hotel industry. The main objective of this study was to examine the influence of emotional appeals in advertising in the hotel industry. Specifically, the current research was concerned with finding emotional appeals that are dominant in hotel advertising and are frequently repeated. Based on analyses of hotel commercials, particularly selected from three most successful hotel groups, Relaxation, Distinctive and Enjoyment were identified as dominant appeals in the commercials.

© 2015 The Authors. Published by Elsevier B.V.

Peer-review under responsibility of SCIJOUR-Scientific Journals Publisher.

Keywords: Advertising, emotional appeal, hotel industry, Relaxation, Distinctive, Enjoyment

Currrent Teaching

  • Present 1995

    Preclinical Endodnotics

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  • Present 2003

    SELC 8160 Molar Endodontic Selective

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  • Present 2010

    Endodontics Postdoctoral AEGD Program

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Teaching History

  • 1997 1995

    Preclinical Endodnotics

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices ac elit sit amet porttitor. Suspendisse congue, erat vulputate pharetra mollis, est eros fermentum nibh, vitae rhoncus est arcu vitae elit.

  • 2005 2003

    SELC 8160 Molar Endodontic Selective

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices ac elit sit amet porttitor. Suspendisse congue, erat vulputate pharetra mollis, est eros fermentum nibh, vitae rhoncus est arcu vitae elit.

  • 2011 2010

    Endodontics Postdoctoral AEGD Program

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices ac elit sit amet porttitor. Suspendisse congue, erat vulputate pharetra mollis, est eros fermentum nibh, vitae rhoncus est arcu vitae elit.

  • 2011 2010

    Endodontics Postdoctoral AEGD Program

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices ac elit sit amet porttitor. Suspendisse congue, erat vulputate pharetra mollis, est eros fermentum nibh, vitae rhoncus est arcu vitae elit.

  • 2011 2010

    Endodontics Postdoctoral AEGD Program

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ultrices ac elit sit amet porttitor. Suspendisse congue, erat vulputate pharetra mollis, est eros fermentum nibh, vitae rhoncus est arcu vitae elit.